We help you communicate online
Communication is the art of crafting a clear message and distributing it over appropriate channels to a receptive audience.
At Sustainable Digital we help nonprofits and entrepreneurs master online communication. We first help you sharpen your goals and identify your target audience. Then we help refine your message so it’s clear and compelling.
Once all this has been done, we can help you roll out your digital communications using all available tools, from websites and e-newsletters to social media, email, news blogs and more.
Our services include:
Website design and development
Your website is where most people will interact with your organization and your message. It’s got to be good. More than this, it must serve as the hub of all your communication activities.
Writing and editing
Many people find writing difficult, or at the very least quite time-consuming. Rather than have this slow down a website or newsletter, organizations often ask us to help out.
We can polish texts you have been written for your website, blog or newsletter. Or we can start from scratch, conducting interviews and doing research before writing whatever needs to be written. As examples, see these websites where we handled all writing and editing: Imaging the World and Windham Foundation.
Your digital communication begins with a plan. We help you sharpen your goals, your message, and your target audience. Then we help you select the best means to deliver your message: On the Web, through social media, or with email outreach.
Sustainable Digital helps you build deeper relationships with your supporters by helping you interact with them. The frequency of contacts via social media and the quality of this interaction will have a large impact on your ability to recruit volunteers and, of course, to fundraise.
Every organization needs the discipline of a communications calendar. It ensures all communication goals are addressed and all target audiences are reached. It also ensures you stay active on all communication channels, even when times get busy.
Does your nonprofit have a branding document that specifies how your logo should appear, what colors can be used, and how email signatures should read? If not, you need to develop these guidelines. They ensure that you and your colleagues will present your organization to external audiences in a consistent and coherent fashion.
Sustainable Digital can help you prepare this document (while helping you work through all the questions that will surely arise along the way).
Internal information flow
Communications staff are called on to write blog posts, social media updates, newsletters, parts of grant proposals, and more and more. In the end you can’t write it all yourself.
The only solution is to engage your colleagues to help. Unfortunately, they’re busy, too, but there are ways to make it easier for your colleagues to help out. Sustainable Digital can help you establish a system for generating and collecting content from colleagues throughout your organization, whether they are across the hall or across the world.