An article on data visualization for nonprofits, by Sustainable Digital's founder Bob Lawson, recently appeared in the newsletter of the Marlboro Graduate School’s Center for New Leadership.Read More
I’m often asked what sets Sustainable Digital apart from other firms. The answer revolves around both communication and technology. Both are necessary in today’s online world, and there must be a careful balance between the two. Sustainable Digital is unique in that we assist nonprofits with BOTH technology and communication. We can design you a great website, format and send newsletters and help you process online donations. And we can also help you write that newsletter, the Facebook post and the solicitation email. We are as at home recommending social media channels to you as we are in crafting the words that will appear on your new home page.
In one sense, this means you benefit from one-stop shopping when you work with Sustainable Digital. It also means that we won’t just give you a communications plan or a new website and walk away. We are there to help with the ongoing – and less glamorous – tasks of running a social media campaign, writing blog posts and editing newsletter content.
So many parts of online communication are labor-intensive. It takes so much time. Existing communication staff may not be able to devote sufficient time, and budgets may not permit the hiring of new staff. This, again, is where Sustainable Digital can help.