Brand Identity &
Development.
Let us help you develop and establish your online identity. Make your company – and what’s at the heart of it – immediately recognizable.
YOUR VALUE PROPOSITION
Your Brand Statement
Your website and all marketing communications and activities should convey your value proposition – i.e. who you are, what you do and who you help. Your clients and stakeholders want to know all about your purpose, ethos and values - as do we!
We are experts at articulating all the elements that make your organization unique in a way that is clear for your target audiences to understand.
Through a process of background research and listening, workshops and iterative development, we can create either a central messaging ‘manual’ for you to use as the foundation for your communications or capture all of your messaging across the agreed upon site structure. These are all factors we will help you figure out during our kick-off call.
YOUR BRAND IDENTITY
Defining Your Voice
Building a brand identity involves various layers, the most important of which is determining your voice.
Think about how you interact with your clients – are your conversations strictly formal or loose and friendly? Is your tone serious or friendly? Are you building awareness or aiming for encouragement? In considering the tone of your business, we will lead you one step closer to establishing the voice you will be using across all your communications.
Ensuring your website’s color palette and design choices match those in your newsletter or social media channels is only part of our job – we will make sure your communicational tone matches up too.
Deliverables.
Brand Strategy
After conducting a thorough study of your company and competitors in your industry, we will outline your ideal brand strategy from which to build your online identity: how to convey company values/messaging, core aesthetics, main channels of communication and how to use them, color palettes, etc.
Logo Design
We will help you identify the key areas you would like to highlight to visually express your company’s mission and services with a unique logo. Our graphic design team will help you translate (and finetune) your ideas until we conceive a style evergreen style that resonates.
Brand Style Guide
Your brand identity is not just about the perfect logo and website design. It’s about consistency across all manners of communication: from your written tone to your chosen style guide – APA or Oxford? – your choice of images or fonts, they all need to be and stay uniform for a clean and reliable look. We will provide you with a Brand Style Guide for easy reference for everyone on your team.
Graphic Design
Your needs might extend from a logo to other areas of graphic design such as icons, infographics, unique fonts, etc. – all of which we will happily provide and adapt to the overall color palette and design of your website.
