Search Engine Optimization.
Let us lay – and maintain – the foundations of Search Engine Optimization and keep you ranking high where it matters most.
WHAT HAPPENS BEHIND THE SCENES
The Importance of SEO
Designing a great website is just the first step. A lot more can be done behind the scenes to make the site work much more effectively for you. We know how to achieve top Google search listings using the latest Search Engine Optimization (SEO) tools and practices, helping you attract more visitors, buyers or donors.
By gaining a clear understanding of your cause and/or services, your audience and, most importantly, your competitors, we know how to make SEO work for you – by making it a Google favorite or, at least, a good acquaintance! These things take time and expertise, both of which we are eager to offer for your project.
Whether you choose to get started with a SEO Foundation package or ongoing SEO work and maintenance – we are flexible and happy to adapt to what works best for you and your budget.
LAYING THE GROUNDWORK
Our SEO Foundation Package
Search Engine Optimization is an ongoing, everchanging part of the puzzle that makes your website visible to your audience by keeping you ranking high in Google searches – but you need to start somewhere. First and foremost, you need to ensure that the basic foundations for SEO have been laid: adhering to structural guidelines set out by Google. By not following current standards and guidelines set by search engines, your website’s rankings can be negatively affected. This can be a lot of extra work to take on board – so let us do it for you.
In the process of building your website, we will have already learned all the most important aspects we’ll need to know to equip it with all the tools needed to – in time – get you right up there with the big players. In other words, we might as well just surf two waves with one bird! If you already have an existing website that is in need of updating according to all the latest SEO essentials, our SEO Foundation Package fits the bill in making this happen.
Next to adding meta tags, titles and keywords, and anticipating any avenues potential customers might use to find your company or product, we will provide you with a detailed report on all the actions that have been taken as part of the SEO Foundation Package, as well as further recommendations for improvements.
A PACKAGE TAILORED TO YOUR BUDGET AND NEEDS
Ongoing SEO Services
Keeping your website optimized for search engines is a matter of ongoing work. It involves monitoring, making constant adjustments, improving and adding more content, and much more.
Let us stay on top of all the little details that ensure good rankings, so you don’t have to.
We will perform a monthly analysis to determine the website’s positioning, engagement and traffic sources that will help us understand what we can do to further elevate your positioning. We will take a close look at which keywords and what specific type of content or media is performing particularly well, and adapt the website and its backend accordingly.
Once we have performed the monthly/quarterly update, we will send you a detailed report in which we will explain the actions we have taken, and further actions you can take – or we will handle upon agreement – to enhance your website’s functioning and positioning further. As is true for all of our services, our SEO packages can be tailored to your wants and needs. Eager to write monthly blog posts yourself but need a little guidance in terms of topics, structure and flow? We’re here to help.
Our Process.
Our SEO process is tailored to the needs of your organization but, generally, these are the steps we follow:
Kick-Off Call
During our initial call, we will learn more about your organization, discuss actions to be taken, the budget to be allocated and the planned schedule.
Market Analysis
Upon having gained a strong understanding of your company values and services, we will conduct a deep dive into the current market.
Competitor Analysis
We will identify competitors and industry leaders, study their rankings, see what works for their SEO and learn how you can gain a competitive advantage.
Keyword Research
Based on all this information and other aspects (including user search trends, wording and past/current keywords) we will narrow down the best primary keywords for each webpage.
Tailored Website Audit
We will then perform a website audit tailored to these primary keywords, to assess the best actions to undertake to get each one of your webpages ranking higher in search results.
Application & Reporting
Finally, we will apply all the work we have identified as necessary throughout this process to your website for optimal results, and report on our findings, actions and recommendations.
Local SEO.
If your business or organization has a physical location or serves a specific geographic area, we will design a SEO package specifically catered to your area. These are some of the aspects involved:
Listing Management
We ensure your information in online directores (Google My Business, Yelp, Bing Places and many others) is accurate and consistent. This is crucial to improve the local visibility of your business in search results, increase credibility and trust, brand consistency and facilitate interaction with customers.
NAP Consistency
Name, address and postcode (NAP) consistency may seem like a no-brainer, but these important details slip through the cracks more often than you might think. We will follow up on all the major platforms and online listings to ensure NAP consistency throughout.
Directory Submissions
We submit your business to high-quality directories that are relevant to your industry and location, and provide accurate and complete information to maximize the benefits of this strategy and increase your outreach.
Near Me + Location Searches
We will ensure your organization pops right up when potential customer search for your services in their local vicinity, or when they are using location searches or searches that use geolocational functionalities.
