Digital Marketing Strategy.
A successful digital marketing strategy extends across all your online channels and relies on the three C’s: Content, Creativity and Consistency. Let us cultivate your brand.
SETTING UP A ROADMAP
Reaching Your
Digital Marketing Goals
It’s easy to get carried away with the excitement of launching straight into building a website or jumping onto social media and creating a profile. But if you can take a breather and answer a few key questions for us, we can assure you that your website and other marketing investments will work a lot harder for you.
We work with you to understand your organisational and marketing goals, who you are trying to reach, influence or sell to, your challenges, differentiated propositions and messages. Based on this, we outline a realistic budget and timeline. We then pull together a 3, 6 or 12-month plan of action with defined deliverables, which you can either take and run with or work with us to implement.
A TAILORED STRATEGY
What to Expect
Based on your vision and the ideas we have workshopped together during our initial meeting we will start tailoring a digital marketing strategy specifically to you. This will involve content creation (or suggestions depending on what best suits your needs), cross-promotion opportunities and other outreach strategies, social media posting planner, and more. Once all these elements have been put into action for a period of around three months, we will conduct a performance analysis from which we will be able to identify what approaches might have worked better than others, and adjust our strategy accordingly.
As is true for all areas of marketing – be it through SEO, branding or printed materials – it is a matter of getting to know your audience, and what they are more likely to respond to. This takes time (patience!), know-how and creativity which – let’s face it – are three important factors that aren’t always easy to come by. So let us step in and cultivate your brand while you tend to all other areas of your business.
